THE INCREDIBLE COFFEE MACHINE
Where Mission, Space and Innovation Meet
by Dr. Thor Sigfusson
Iceland Ocean Cluster
Non-Fiction
US$29
SYNOPSIS:
"What if innovation is not constrained by ideas, talent, or funding—but by silos?"
In "The Incredible Coffee Machine: Where Mission, Space and Innovation Meet", Thor Sigfusson shows that innovation accelerates when organizations design spaces that strengthen connections. Mission-driven coworking spaces can turn fragmented actors into real ecosystems.
This is already happening. The Iceland Ocean Cluster’s 100% Fish mission has gained momentum through the Ocean Cluster House, where companies, investors, and entrepreneurs interact daily—transforming ideas into collaboration and value. The opportunity is clear: industry clusters, universities, and communities can use such spaces as strategic infrastructure. What matters is not size or prestige, but the ability to connect people who would otherwise never meet—within a space shaped by a clear mission that turns connection into value.
The Iceland Ocean Cluster (IOC) began as a research project at the University of Iceland and has become a vital part of the "new“ seafood industry in Iceland where cross-pollination is the key; bringing new knowledge and experience into a traditional nature-based industry. The IOC has become a catalyst of change in the seafood industry in Iceland, and Sigfusson's "The New Fish Wave" describes how a cluster can become an agent of change for a natural industry like the seafood industry. Since the opening of the Iceland Ocean Cluster, sister clusters have opened in Portland, Maine, New Bedford, Massachusetts and Seattle, Washington—all established to drive innovation and collaboration in the marine industry.
about the author:
About the Author
Dr. Thor Sigfusson is an Icelandic entrepreneur, author, and speaker, globally recognized as a leading authority in seafood startups and innovation. He has written nine books covering a diverse range of topics, including zero waste seafood, industry collaboration and business internationalization. Sigfusson is the founder and chairman of the Iceland Ocean Cluster and The Ocean Cluster House, both of which have become global models for best practices in emerging seafood ecosystems. Through the Iceland Ocean Cluster’s example and outreach efforts, the Ocean Cluster Network is now expanding worldwide, with sister clusters expanding across most continents.
